Our Story

Where It All Started—And Why It Still Matters

In 1994, Mark Alfieri and Doug Campbell set out with a belief that changed everything:great stories—told with heart and strategy—can connect people to brands in ways traditional advertising never could.

What began as O2 Media quickly became a pioneer in branded entertainment, producing national TV hits like The Balancing Act and Designing Spaces. These weren’t just shows—they were proof that storytelling could be informative, human-centered, and built around real value.
From the very beginning, our mission was clear: tell stories that matter—and use them to make life better.

From TV Studio to Full-Scale Impact Partner

One Team. Every Tool. Built to Grow Your Brand.

Today, BrandStar is more than a media company—we’re a vertically integrated ecosystem where strategy, creativity, production, and performance live under one roof.

From national broadcast to digital-first storytelling, every capability we offer serves one mission: connecting people with brands to do life better.

Operating out of one of the largest studios in South Florida, our 280+ makers, marketers, producers, and storytellers bring decades of experience—and a shared belief that creativity should drive both growth and impact.

Leadership

Decades of Leadership. One Mission: Impact.

At BrandStar, leadership isn’t about scale—it’s about vision, purpose, and a lasting commitment to bettering lives through our work.

Guided by our founder and CEO Mark Alfieri, we continue to evolve with intention—expanding what’s possible for our partners, our people, and the stories we tell.
Through BrandStar Cares, our philanthropic arm, we invest in purpose-driven partnerships and give back to the communities we serve.

Gelson Rivera
Director of Operations
Jill Schroeder
President of Trefoil
Scott Moss
N/A
Meg Tiffany
Agency Director
Michael Cox
President of Blue Ocean Press
Seth Rand
President of BrandStar Digital
Ray Redmond
President of BrandStar Studios
Israel Kreps
President of Kreps PR & Marketing
Nicole Oropesa
President of BrandStar Entertainment
Jose Boza
Chief Technology Officer
Matt Rutter
Director of M&A
Sebastien Gaddini
Corporate Council
Doug Campbell
Co-Founder
Mark Alfieri
CEO / Co-Founder
Jared Koesten
Chief Human Resources Officer
Sarah Soni
Chief Financial Officer
Devon Vital
Chief of Staff
Why We Exist

Because Brands Should Make Life Better.

We don’t just market—we move. Every story we tell, every campaign we create, and every solution we design is built on a simple belief: brands should make life better.

For us, impact isn’t measured only in clicks, views, or impressions. It’s about creating work that inspires, connects, and leaves people better than before. Whether we’re helping a company share its mission, guiding a brand through transformation, or designing experiences that touch everyday lives, our purpose stays the same: to make a positive difference.

That’s not just a tagline—it’s a principle. It’s why we bring creativity and strategy together under one roof, why we push past what’s expected, and why we partner with brands who care about more than just growth. Because when brands lead with purpose, they don’t just move markets—they move people, communities, and culture forward.

Our Originals
Our Services

One Partner. Infinite Capabilities.

Think of us as the studio behind your brand’s blockbuster. Instead of juggling multiple vendors, you have one cast and crew dedicated to bringing your vision to life. From the first spark of an idea to the final cut, BrandStar’s integrated ecosystem ensures every piece of your brand’s story stays on point, on time, and on budget.

Entertainment

We start with a blank script and transform it into a story that captivates and inspires. Whether it’s an original series, a branded campaign, or a sponsorship, we manage everything from casting to distribution — making sure your content stands out, connects with audiences, and delivers measurable impact.

Our Services

National Branded TV Segment
Local Branded TV Segment
Social Media & Promotional Support
TV Show Sponsorship
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Studios

Our studios are where ideas move from concept to reality. From virtual sets to live streaming, we deliver blockbuster-level production for projects of every scale. With expert crews and advanced technology, we make your vision production-ready and designed to engage audiences anywhere, on any platform.

Our Services

Creative Production
Podcasting
Events & Activations
Interactive Explainer Videos
Virtual Events
Direct-Response Video
Sales Enablement Collateral
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Marketing

We don’t just tell your story — we make sure it’s seen, heard, and acted on. Our marketing team blends strategy, creative, and analytics to turn viewers into fans and clicks into customers. Every campaign is built to connect your brand with the right people and deliver results you can measure and scale.

Our Services

Market Research & Strategy
Brand Identity & Positioning
Media Buying: TV, OTT, Radio
Digital & Performance Advertising
Public Relations & Thought Leadership
Social Media & Influencers
Websites, SEO & AI Optimization
Eccomerce & Conversion Optimization
CRM & Marketing Automation
Outbound Marketing (Call Center, Direct Mail)
Learn More
280

+

Full-time creatives, strategists, and innovators
65

%

Of Fortune 500 brands have worked with us
124

m

U.S. households reached through content
8000

+

Branded campaigns, productions, and launches
Trusted Clients & Partners