In 1994, Mark Alfieri and Doug Campbell set out with a belief that changed everything:great stories—told with heart and strategy—can connect people to brands in ways traditional advertising never could.
What began as O2 Media quickly became a pioneer in branded entertainment, producing national TV hits like The Balancing Act and Designing Spaces. These weren’t just shows—they were proof that storytelling could be informative, human-centered, and built around real value.
From the very beginning, our mission was clear: tell stories that matter—and use them to make life better.
Today, BrandStar is more than a media company—we’re a vertically integrated ecosystem where strategy, creativity, production, and performance live under one roof.
From national broadcast to digital-first storytelling, every capability we offer serves one mission: connecting people with brands to do life better.
Operating out of one of the largest studios in South Florida, our 280+ makers, marketers, producers, and storytellers bring decades of experience—and a shared belief that creativity should drive both growth and impact.
At BrandStar, leadership isn’t about scale—it’s about vision, purpose, and a lasting commitment to bettering lives through our work.
Guided by our founder and CEO Mark Alfieri, we continue to evolve with intention—expanding what’s possible for our partners, our people, and the stories we tell.
Through BrandStar Cares, our philanthropic arm, we invest in purpose-driven partnerships and give back to the communities we serve.
We don’t just market—we move. Every story we tell, every campaign we create, and every solution we design is built on a simple belief: brands should make life better.
For us, impact isn’t measured only in clicks, views, or impressions. It’s about creating work that inspires, connects, and leaves people better than before. Whether we’re helping a company share its mission, guiding a brand through transformation, or designing experiences that touch everyday lives, our purpose stays the same: to make a positive difference.
That’s not just a tagline—it’s a principle. It’s why we bring creativity and strategy together under one roof, why we push past what’s expected, and why we partner with brands who care about more than just growth. Because when brands lead with purpose, they don’t just move markets—they move people, communities, and culture forward.
Think of us as the studio behind your brand’s blockbuster. Instead of juggling multiple vendors, you have one cast and crew dedicated to bringing your vision to life. From the first spark of an idea to the final cut, BrandStar’s integrated ecosystem ensures every piece of your brand’s story stays on point, on time, and on budget.